Managing your Career Coursework Example | Topics and Well Written Essays - 1500 words

Managing your Career - Coursework Example Goals, n.d.). Finally, a career timeline would also be presented to provide an overview of how one sees professional growth within the organizational setting. Self-reflective Personal SWOT Analysis Based on one’s personal assessment of employability skills, the following are hereby categorized as one’s personal strengths, weaknesses, opportunities and threats SWOT, as presented below: Strengths: Due to the course modules taken as part of the business degree program, one’s personal assessment has identified strengths in self-management, communication and literacy, as well as possessing a positive (can-do) attitude. Self Management Strengths in self-management were developed through practicing prioritization of academic activities and balancing school and life endeavors. There is no need for constant reminder to do required tasks and responsibilities. One developed and designed an effective system for managing tasks through a personal diary and calendar of activiti es which are frequently reviewed, noted on which tasks have been duly accomplished, which ones need to be scheduled next, and which ones are urgent and need to be addressed immediately. One recognizes that organizations require personnel who have innate initiatives and abilities to organize and adhere to roles and responsibilities defined to be accomplished within stipulated time frames. †¢ Communication and literacy Through courses taken in English and human behavior in organization modules that emphasize communication in organizational settings; in conjunction with regular interpersonal correspondences using verbal and non-verbal modes of communication through daily interaction with students, teachers, and administrative staff, one definitely identifies having gained competency and strengths in communication. The skills gained in English courses included observing and acknowledging grammatical rules, writing business correspondences, communicating with various stakeholders, a nd understanding diversity in language through non-verbal communication patterns. †¢ Positive (can-do) attitude The optimistic behavior and assuming a positive outlook in life has been inculcated since early development years. As such, one developed strengths in defining personal and professional goals and design strategies that assist in achieving these goals. Likewise, through various academic challenges, one learned to be resilient and acknowledge that failure is part of life. One is therefore not intimidated to face difficulties and challenges and take these situations as means to develop strengths in personal outlook and in learning through adversities. Weaknesses: With one’s academic background and limited work experience, one acknowledged that there are still weaknesses in terms of applications of theoretical frameworks, specifically in areas of numeracy and advanced information technology. Application of numeracy So far, one was able to develop the needed theoret ical framework for numeracy from previous academic backgrounds that delved into subjects such as mathematics, statistics, and college algebra. Basic courses in accounting, finance and quantitative methods likewise provided knowledge on numeracy. However, applications of th

Saks Fifth Avenue Merchandising Essay Example for Free

Saks Fifth Avenue Merchandising Essay Merchandising Saks Fifth Avenue is a lead retail organization offering a wide assortment of luxury fashion apparel, accessories, shoes, jewelry, and cosmetics. Their main target market is the upscale customer that is willing to pay for main designer brands and products such as Louis Vuitton, Ralph Lauren, and many others. Currently, Saks has 46 stores through 22 states that are usually free standing in distinct shopping destinations or anchors in expensive regional malls as quoted from their annual report. Saks primarily focuses on providing luxury brands and unique merchandise to their core customers. Because of the recession, Saks Fifth Avenue changed their methods of merchandising to become more profitable as well as tailor more to their customers but still kept their main focus on luxury and unique brands. In 2009, their net profit margin was a negative 9. 7% with their net profit being negative $54,512,000 and starting off net sales as $564,519,000. The CEO of Saks Fifth Avenue, Stephen Sadove, decided that the company needed to pursue an offensive strategy rather than a defensive one. In order to maintain this strategy, Saks implemented a 9-box grid strategy to chart their merchandise for each store. The 9-box grid strategy helped Saks categorize the best mix of apparel and accessories for the main customers at each of their store locations. There are three price tiers to follow along the grid such as good, better, and best. Each item falls into one of these pricing tiers as well as three general lifestyle categories such as classic, uptown, and contemporary. These specific categories provide Saks with a better understanding of how their products are viewed by their customers as well as how much they are willing to spend on different items. Saks’s Senior Vice President of Marketing and Advertising, Kimberly Grabel, stated that they wanted to implement a strategy that had a good coverage for everyone to produce a really blended customer base. From their findings along the 9-box grid, Saks tailors each of its stores to fit that customer base in that area. Fashion apparel located in their New York location will be different from the products presented in their Indianapolis store. As mentioned earlier, they specifically choose their store locations in their respective markets to target their core customers that value their merchandise. The most important products to evaluate within this grid are Saks’s private labels and exclusive products. These products build a loyal customer base because shoppers cannot find them at any other retail store and improve company profit margins. One of Saks’s private labels is called â€Å"Saks Fifth Avenue Private Collections† where they offer more â€Å"timeless† clothing rather than trendy. Within this collection, they have three distinct lines such as signature, classic, and sports with prices ranging from $98 to $1,000 as stated in the New York Times article. Saks Fifth Avenue’s exclusive products are where they differentiate themselves in the luxury market and remain unique. In their annual report, the company states that they have key relationships with designers like Giorgio Armani, Chanel, Gucci, Prada, and Burberry, among many others. Just recently, they expanded one of their exclusive offerings in the men’s collection with Valentino. At the moment, Saks Fifth Avenue’s presence of private labels and exclusive products in their stores are in the lower teens, but their goal is to reach 20%. Since exclusive products and private labels are so important to Saks merchandising, they promote these brands by in-store displays and catalogue layouts. Within their stores, each mannequin is dressed with only one specific designer. This gives an advantage to the exclusive designer of the featured clothing because a customer might see the entire outfit and want the complete package besides just a blouse. An article within The Wall Street Journal states that within Saks’s holiday catalogue, four out of six items shown are exclusive, so their customers know where to get that exact product. Because of these unique products as well as their 9-box grid strategy, Saks Fifth Avenue has returned from the recession on an â€Å"ok† note, and they continue to improve. In 2010, they began with net sales of $593,145,000 which was a 5% increase since August1, 2009. Their net profit was still in the negative at $32,234,000, but they had an increase of 4. % in their net profit margin. Within 2011, their margins increased even more with a 13% increase in net sales to $670,180,000, and a 4. 2% increase in net profit margin resulting in only having a negative net profit of $8,369,000 as stated in their SEC filings in the 10Q reports. In order to remain successful, Saks Fifth Avenue focuses on offering luxury brands and unique merchandise. With their distinct store locations throughout the country, Saks is able to reach their intended upscale customer and satisfy their needs and wants. By creating value with their products, Saks Fifth Avenue continues to be a lead retail organization.

Importance Of Audience Research Media Essay

Importance Of Audience Research Media Essay Market Research has become one of the most lucrative career option and is among the highest growing fields in todays scenario. The high growth of the sector is a testimonial to the growing demand of research across all industries, then be it FMCG, Automobiles, Finance or Media. With the new breed of young MBAs coming through, the focus now is on Segmentation, Targeting and Positioning. Thus most businesses want to reach only their Target Audiences and filter out the excesses as they consider it as a wastage of resources, both in terms of money and time. This is particularly true for the media industry, where we have a variety of products like IMRBS TAM, IRS, . This is because a major chunk of media revenues come from advertisements which again depend on audience measurement in reaching to their decision as to which channel to give their ads on. Thus a high TRP in a TAM would ensure that you land up with the best of the sponsors and command highest of the prices. The need of Audience research can be traced in the Psychology studies done by Kellner in 2007. Different people purchase the same items but for a variety of reasons referred to as necessity, social pressures , family pressures , convenience , inadvertence and economic reasons . The field of Psychology has provided ample explanations through theories made from researches and studies to make the understanding of consumer behavior , and its applications in a variety of ways , what it is today (Kellner , 2007) . Media research is done primarily to observe study and analyze the pre-behaviours of the viewing population as well as the specific human behaviours that are evident as a result of the influence of media post the media exposure. The study may be carried out by researchers which may include organizations and individuals who may benefit out of the study either through government mandated projects or private agencies or companies whose interests may have their greater impact by how their businesses Ideas or products may have their impact on certain populations targeted or reached by media. Reasons/Advantages of Audience Research There are several advantage for doing audience research. Depending on which reason applies in a particular situation, a different type of research should be chosen. To help in making a decision The research may involve a few very specific questions or a main area covered, through a small survey, or a set of 3 or 4 focus groups. To understand the audience Research may involve either a set of focus groups, or a detailed survey. In general, a survey will provide precise results, but will be less informative. Also, a survey will cost a lot more, and take more time. To demonstrate facts to outsiders Commercial media owners want to attract advertisers to advertise on their medium. Thus it helps to have data showing the size, demographics, and interests of their audience. A related purpose is a special-interest organization, seeking support from a funding body, and providing survey data to show the extent of public support for that organization. This type of information should come from a research, conducted by an impartial third party. To provide material for programs The research data about the audiences can be used by media organizations, to generate content for the programming. For this purpose, all research methods are suitable, including surveys, consensus groups, and informal interviews. To design your communication You need to know your listeners, if you wish to persuade them, as it helps to shape your message in a way that may be acceptable to them. You may also need to know about their specific interests or the relationship among the audience members. This is particularly important when the communication goal is to persuade, and not just to create awareness. Also you need to identify the issues that may trigger strong emotions in your audience. Media Strategy: Media Planning, Media Buying and Media Selling Thus audience research and analysis is essential in determining how you will build your strategy so as to reflect their specific interests and concerns. And the more likely is the strategy to succeed. Components of Audience Research What you should know A major component involves the social situation of your present and potential audience. These can include their experience, education, job or professional background, age, gender, ethnic background, cultural differences, and more. Here are some of the key questions that are to be covered as a part of the research. What is the coverage area of your media vehicle? What other media, and activities are competing for your audiences time? How are these people distributed across the coverage area? What proportion of the area population use your media? How often do they use it? At what times, on what days? What is your stations share of their available time? What types of people use your media most? In what circumstances do people use your media? Do your listeners share common interests? Whats their relationship to one another? What recent experiences, if any, have they had that could affect their readiness to accept your argument? What will your listeners expect from you? Are you prepared in any case to address those expectations? What do they already know? Acknowledge audience attitudes and concerns. If the audience hold a positive view about your topic and your messages, the focus of the research will be on reinforcing the views and the benefits your audience may get. If they hold negative views, youll have to anticipate their objection in preparation of your research. You may have to limit what you ask of your audience. Determining what can trigger strong emotions in your listeners-whether positive or negative-is an essential step, you need to take those concerns into account and through that, thus showing your own awareness and sensitivity. How much to spend on audience research Audience research can cost a little or a lot. The cost is largely proportional to the sample size and the amount of labour involved: there are few economics of scale with audience research. Some research programs specially permanent panels with TV meters can cost millions of dollars. As a guide, many large broadcasters spend around 1% to 2% of their total revenue on audience research each year. For an individual project, which needs more detailed research than usual, its common to spend around 5% to 10% of the projects cost on research. Exposure: The basic measurement of the Media Audiences Ways that Media Audiences can be measured Technically exposure means open eyes or listening ears facing the medium. Practically it is the measurement of people who say they are sure they have looked into or read a vehicle within a given period of time. Exposure measurements are different for different mediums. Media Measurement What it measures What it means Vehicle Exposure Exposure to TV or print media Open eyes facing a vehicle(or opportunities to see ads) Print Media circulation No. of copies distributed People or families receiving newspaper vehicles(no exposure counted) Advertising exposure Number of ads exposed per issue or per TV program. A gross counting of the total number of ads exposed in a vehicle. Advertising Perception Number of ads that consumer remembered having seen in a vehicle The smallest amount of communication remembered of ads in a vehicle. Advertising Communication The total amount of recalled material from ads in a vehicle Feedback from ad messages in a vehicle. Response function: media effectiveness The number of responses to specific advertising in a vehicle The effect of advertising on consumers (responses such as sales, brand awareness, attitude change, and recall of messages) * The Relationship among Media, Advertising, and Consumers, Principles of Media Planning, Basant Rathore. Three methods of measurement Diaries: The diary was one of the first methods of recording information. However, this is prone to mistakes and forgetfulness, as well as subjectivity. Data is also collected down to the level of listener opinion of individual songs, cross referenced against their age, race, and economic status in listening sessions sponsored by oldies and mix formatted stations. Electronic: More recently, technology has been used to track listening and viewing habits. Arbitrons Portable People Meter uses a microphone to pick up and record subaudible tones embedded in broadcasts by an encoder at each station or network. It has even been used to track in-store radio. Software: There are certain software applications being developed to monitor cable TV operators with full passive and permissive viewer measurement functionality to monitor television channel ratings. The system tracks every time the channel is changed and records it accordingly. It allows what was being viewed at the time and which channel the viewer changed to. This information allows operators, broadcasters and advertising media to monitor audience TV usage habits. Media Planners use Cost per thousand as a comparative tool, to compare one medium or media vehicle with another to find those that are most efficient. It can be used for intermedia or intramedia comparisons. For print media (when audience data are not available): CPM= (Cost of 1 page * 1000)/ Circulation For print media (when audience data are available): CPM= (Cost of 1 page * 1000)/ No. of prospects readers reached For broadcast media (based on homes or audiences reached by a given program or time): CPM= (Cost of 1 page * 1000)/ No. of homes or persons reached by a given program or time For newspapers: CPM= (Cost of ad * 1,000)/ Circulation Advance Measurements and Calculations in Audience Research Reach- is a measurement of audience accumulation. It tells planners how many different prospects or households will see the ad once over any period of time the planner finds relevant. It differs from GRPs in the sense that each person is counted once, thus it is an unduplicated number. Frequency- It tells the planner the average number of times or the extent that audience members were exposed to same vehicle or a group of vehicles. It is a measure of repetition. Effective frequency- can be defined as the amount of frequency, the planner judges to be necessary for advertisements to be effective for communication. Sources of Market Data Size and share of market for a brand and its competitors, and other information contained in a situation analysis, can be obtained by a number of syndicated research services. Other data can be obtained from periodicals, association reports, govt, and media. The most widely used syndicated research services are those of A.C. Nielsen, Information Resources Inc. , Audits and Surveys Inc., Mediamark Research Inc., Simmons Market Research Bureau., IMRB, TAM, TNS etc. Some of the audience measurement tools are as follows: aMap, aDex, TAM, RAM, WAM, IRS etc. Methods of doing Research Audience Measurement for each medium National TV: TAM peoples meter (w/ 8,000 homes) TAM and aMap Nielsen Media Research/IMRB TNS Radio: Diary in radio markets RAM(Nielsen Media Research/IMRB) Magazines Recent-reading techniques w/ in-person interview and a long questionnaire about their product use Indian Readership Survey Newspapers Yesterday reading (Which NP did you read yesterday? typically use circulation figures) Indian Readership Survey Audits and reports the circulation of various publications Internet Use national sample of respondents Measure the number of visitors, how long people stay in each page, how far they go, how many times they return Nielsen/NetRatings or IMRBs WAM Out-of-Home the number of cars passing each billboard on the average day (daily circulation) Case Studies Case Study 1: Kheda Communication Project *Source: http://www.indianetzone.com/42/kheda_communication_project.htm The Kheda Communications Project or KCP is a field laboratory that aimed at the development and local communication in Kheda district of Gujarat. This project began in 1975 and continued till 1990. The site chosen for the experiment was Kheda district, which is an area near the SAC headquarters in Ahmedabad. Thus Kheda Communication Project could broadcast either local television programmes or national satellite television programmes. Around 650 community television sets were provided to 400 villages and also installed in public places like schools, where village audiences gathered in the evenings to view the broadcasts. The research team involved Prof. Arbind Sinha and his team from ISRO living in the village for around 18 months, and doing an ethnographic study so and studied their media consumption habits. The stay was important so as to understand the reasons for their media behaviour. The project was a first of its kind experiment by the Indians in the field of audience research. Kheda Communications Project is believed to be a milestone in the history of Indian television. The Development and Education Communication Unit managed this project and produced the development and educational programmes that involved the local audience. Case Study 2: CNN America *Source: http://www.cbsnews.com/8301-500486_162-929913-500486.html In the early days of television, news directors had little use for audience research it was far more the province of entertainment programming. The network news was only 15 minutes, and with so little time, the focus was almost exclusively on which stories had the most journalistic merit. But by the 1970s and 1980s the news was changing: Local stations were expanding their broadcasts to an hour or longer, and the compelling stories of the day no longer filled the time. Producers needed to know what kinds of stories would keep the audience. And so they embraced research. Viewers, researchers concluded, wanted useful information stories that were relevant to the way they live their lives in addition to the traditional news. Suddenly, stories about health, finance, and consumer concerns began popping up on the local news. Soon the network morning shows turned to research as well. They had plenty of reasons to do so. Like local newscasts, the morning shows had longer running times, and research helped producers figure out which lifestyle-type stories best held an audience. The morning shows also relied on a team of correspondents instead of a lone anchor, and audience research allowed producers to see the audiences response to various on-air personalities, who in some cases played a larger role in the broadcast than the content itself. (Examples of this type of personality abound, though perhaps there is no better than NBC weatherman Al Roker.) And the research helped producers better understand the audience, which, in the morning, is divided into two distinct segments with very different needs: People who are in transit and watch briefly before beginning their day, and people who stay home and are more likely to be there for the whole two hours. The television advertising industry in India is a complex and dynamic one with media choices increasing everyday. New channels are launched; new genres are established; brands are targeting niche audiences. In this scenario there is a need to find a perfect channel fit for the brand. The financial risks are too high and one needs to take action immediately to make the best of every rupee spent, therefore, the need for an overnight measurement system. The heterogeneity amongst consumers and their diverse spending patterns call for a more robust system for audience measurement on a much larger sample size. Case Study 3: All India Radio *Source: http://india.gov.in/knowindia/radio.php?pg=2 AIRs Audience Research Unit(Largest Feedback and Research Support Network)- In the era of market driven broad casting, it may not be possible for any media organization to survive without feeling the pulse of their audience and knowing the market. This compelled the media organisation, particularly electronic media, to get the syndicated media research done to know the viewership/listenership of their programmes market potential for them. No broadcasting agency can afford to move faster without the viewership/listenership data in hand. The case of radio broadcasting is not different, the competition is intensifying day by day due to opening of more and more private radio stations but none of the upcoming radio broadcasting agencies across the country, other than All India Radio, has such a large in house audience feedback and research support network. The Audience Research Units of All India Radio provide instant feedback and research support not only to the in house programme planners producers but also to the sponsors, advertisers marketers. With the changing mass communication scenario particularly market oriented broadcasting, Audience Research Unit of AIR has also reoriented itself. Efforts are on to create the ripple of changes to curve a niche for itself among the sponsors, advertiser marketers. This is evident from the studies assigned to the Audience Research Units in the recent past by the various agencies. Besides the sponsored studies, the network of audience research continuously conducts radio listenership survey (RPL) in order to provide updated data to the programmers as well as the advertisers interested in mounting advertisements on AIR.

Dr. Faustus Essay: The Tragic Downfall of Dr. Faustus -- Doctor Faust

The Tragic Downfall of Dr. Faustus Christopher Marlowe's play, its genre an English tragedy of the sixteenth century, presents the tragic conflict of the Faust theme in the tradition of medieval morality plays. The concepts of good and evil in these plays and their psychological implications reflect a historical background in which the church dominates the ethical and moral concepts of their time. Faustus defies society's norms and embraces the devil with courageous desperation, fully aware of the inevitable consequences, but incapable of being satisfied with his human limitations. The play is divided into five acts, each of them representing a progressive stage of Faustus' downfall, his moral and ethical decline. In the prologue preceeding the first act, which is written in the form of a poetic commentary, Faustus is allegorically compared to Ikarus, the Greek mythological figure, through the alliteration of "waxen wings" (Prologue line 20). Ikarus' actual flight represents symbolically Faustus' intellectual endeavors to unreached heights. The melting of Ikarus' wings find their parallel in Faustus' downfall and destruction. The language used, discloses hierarchical thought pattern: scholarly pursuits are high standing in value. The closeness to the sun that causes Ikarus' fall foreshadows Faustus' destruction and his desire to become like God. This reflects the pre-renaissance understanding of social order - people are to stay in their "God-given" place in society. But the image of Ikarus' death is also to be taken literal. "Heavens conspired his overthrow" (Prologue line 21) foretells Faustus' actual death while the blame for it is being placed scornfully and s... ...t of sin, "but Faustus, in hell is all manner of delight"(II,ii,179). The struggle between Faustus' superego/good angel and his id/bad angel continue throughout the play and the possibility of achieving a balance doesn't seem to exist. In the society of the sixteenth century repressive moral standards prohibited a possible balance between ethical demands and human passions, causing psychological traumas as the reader can observe it in this play. Society of this time, forcing their limited understanding of God on people, caused thinkers like Faust to lose their chance for a supernatural experience with God that could have solved their questions. It would take another two hundred years until in the period of Enlightenment a new Faust, created by Goethe, would retain his noble character and conquer with reason the trivial attempts of Mephistopheles.

Our Babies, Ourselves Essay

Dependence during infancy is unique amongst hominids compared to other beings. However, different cultures in the world differ on how they cater to this dependency. For example, the American culture is influenced by individualism, therefore they tend to rear their children in such a way that they will grow up as an independent individual. On the other hand, Japanese are likely to be more affectionate in their child upbringing culture. And on both instances, infants who were reared up the American or Japanese way, their anticipated adult traits remain to be visible. As the article â€Å"Our Babies, Ourselves† suggests, the care given to an infant during his most dependent stage is reflected when the infant grows up and he develops his own sense of independence and survival skills. The rearing up process, whether an individual is being given over adequate attention or being least assisted during infancy is reflected by his developed reflexes and skills in his grown up stage. For the Gusii child-rearing practices, infants were held closer to their parents compared to other cultures. Here, infants develop a closer bond to their mothers, and later on towards other children to develop their interpersonal skills better. Moreover, apart from the physical and emotional aspects of development, neurological and genetic developments of infants are also being attributed to their rearing up practices. Thus, the uniqueness developed by an individual regarding his skills, competencies and survival instincts is defined by infant care that was rendered to him by his parents. However, the rearing up process is highly shaped and influenced by traditions within a culture, thus creating cross-cultural differences when it comes to child development across different nations and races.

Turpentine Therapy Essays

Turpentine Therapy Essays Turpentine Therapy Essay Turpentine Therapy Essay Essay Topic: Hilarious The Bean Eaters g Dr. Jennifer Daniels, MD/MBA 266 W Corning Ave. Syracuse, NY 13205 Jdaniels. [emailprotected] com 1 About The Author Dr Jennifer Daniels is widely considered one of the foremost Alternative Healing Physicians alive today. Dr Daniels graduated from Harvard University with Honors receiving a BA degree. Her education continued at the University of Pennsylvania where she received her Medical Degree (MD) and also attended Wharton where she received her MBA in Health Care Administration. She practiced medicine for 10 years as a Board Certified Family Practice Physician where she saw first hand the power of Natural Methods. She has been coaching clients to successfully heal naturally since 1985. Dr. Daniels is the author of the award winning book, Do You Have the Guts to Be Beautiful? Dr. Daniels has also authored a series of CDs on Natural Healing. You can get her myth busting and often controversial informative and life changing book and CDs at http://vitalitycapsules. com/ Dr. Daniels has created several Life-Changing Reports: * Why the 6 OClock News is not enough Exposes the censorship in the media concerning your health and what you can do. * The Epidemic That Wasnt Guaranteed to permanently change the way you view test results and how to protect yourself. * The Truth About Superbugs and How to Protect Yourself Hint, hand washing is not enough. The fool proof defense system to safeguard your health. Dr Daniels is also available for Holistic Mentoring Consultations and speaking to your group. For more information or for customer support, you can email jdaniels. [emailprotected] com. 2 Notice: Y ou DO NOT have the right to reprint or resell this report. DISCLAIMER AND TERMS OF USE AGREEMENT Nothing in this document is intended to constitute medical advice or reatment. Information in this document is a combination of information found in medical literature and information acquired through clinical observation by Dr. Jennifer Daniels in her medical clinical practice. This information is for informational purposes only. Nothing, including communications with Dr. Daniels, should be taken as medical advice. Because there is always some risk involved, the author of this document is not responsible for any adverse detoxification effects or consequences resulting from the use of any suggestions or procedures described in this document. Please check with your doctor or nutritionist before making any dietary changes or starting an exercise program. The author and publisher of this document and the accompanying materials have used their best efforts in preparing this document. The author and publisher make no representation or warranties with respect to the accuracy, applicability or completeness of the contents of this document. The information contained in this document is strictly for educational purposes. Therefore, if you wish to apply ideas contained in this document, you are taking full responsibility for your actions. The author and publisher disclaim any warranties (express or implied), merchantability, or fitness for any particular purpose. The author and publisher shall in no event be held liable to any party for any direct, indirect, punitive, special, incidental or other consequential damages arising directly or indirectly from any use of this material, which is provided â€Å"as is†, and without warranties. As always, the advice of a competent doctor or other health professional should be sought. The author and publisher do not warrant the performance, effectiveness or applicability of any sites listed or linked to in this document. All links are for information purposes only and are not warranted for content, accuracy or any other implied or explicit purpose. This document is  © copyrighted by Dr. Jennifer Daniels. No part of this may be copied, or changed in any format, sold, or used in any way other than what is outlined within this document under any circumstances. 3 Table of Contents About The Author Notice: Disclaimer Introduction Why Most Therapies Fail The Search For The Cure How To Put The Miracle To Work For You 5 Steps To Success Historical Evidence Maximize Your Comfort and Success Case Studies Special Cases Candida Cleaner FAQs Conclusion Share Your Thoughts INTRODUCTION This is the end of your hopelessness. You are no longer a prisoner to Candida. Read this and celebrate. If you are the typical reader, you have tried many approaches and spent thousands of dollars with modest results if any. This is all going to change. WHY MOST THERAPIES FAIL Candida plagues many Americans for years and there hav e been many supplements proposed to treat it as well as many diets. This PDF tells the story of how I discovered something that helped my patients conquer candida quickly. Candida was not always as prevalent as it is in modern times. The picture below shows why candida causes so many symptoms and is so difficult to eradicate. Candida can be anywhere in the body but once there are symptoms, it is always in the intestines. Command Central, or the point from which the damage is done, is the small intestines. Your body completes the digestion process in the small intestines and this is where nutrients are absorbed. The candida spreads itself across the surface of the small intestines and intercepts the nutrients for its own use. Many nutrients that are not absorbed by the candida remain unavailable to your body due to the barrier that the layer of candida creates. This causes fatigue as your body expends all the energy of digestion and gets none of the benefit. Simply going on a restrictive diet, makes this barrier thinner but it is still a barrier. Further, candida can also configure itself into a ball. The candida at the core of this ball can be dormant and persist despite your efforts at dietary restrictions. Candida can also assume the form of spores that can go long periods without nutrition only to create misery just when you thought you got rid of them. Candida are able to produce chemicals that mimic cravings and devastate your efforts to heal. For these reasons, candida is like a curse. Once it is established, it takes over. Most interventions do not address the candidas defense mechanisms. The Miracle Candida Cleaner tricks the candida into letting down its defenses so that your efforts can provide the results your desire. This candida solution may very well be the most powerful and versatile natural healing substance in the history of our country. This is a substance that was used widely in the late 1800’s, and now in the twenty-first century there is practically no written information on this. The purpose of this document is to provide information and share with you my experience. This blows the lid off the candida epidemic. 5 THE SEARCH FOR THE CURE My name is Dr. Jennifer Daniels and I have been trained as an allopathic medical physician. I attended a Medical School, University of Pennsylvania. I also received a Bachelors degree from Harvard University, as well as a Masters in Business Administration from the Wharton School of Business. As candida is very much a lifestyle disease, it is important to know that my parents raised me in the usual manner with meat, sugar, juice and all the things that contribute to a candida causing diet. I discovered the Candida Cleanser while making the same lifestyle transitions that many of you will have to make. As a physician, I had the privilege of assisting hundreds of people in making this transition and observing their progress. I will share some of their stories with you. Once I established my medical practice, I began to help people get better using diet, vitamins, enemas, organic food, distilled water, a long list of what is now known as lifestyle changes. People were getting better but I noticed that when they had a little misstep in their lifestyle changes, they would have a severe flare of their symptoms. I felt like there had to be something I could do to prevent flare-ups from minor missteps and have healing results that were more durable. At the same time, I was homeschooling my children and so I was reading various historic accounts, just by way of helping them understand their studies. I came across something as we were studying the 1800’s. It was mentioned that farmers in the United States gave something to their families twice a year. This mystery substance cured everything and kept their families healthy. It immediately occurred to me that this mystery substance could be just what I was looking for to help my patients have better results. Now I calculated that farmers, even in the 1800’s, were fairly poor people, and so whatever they gave their family had to cost somewhere around one penny, if that much. Then, I noticed, reading my little herbal books, that the Chinese seemed to spend $35 per year per person to provide health care to their citizens and their citizens live longer and healthier than Americans, who spend thousands of dollars per year, per citizen. This gave me confidence that what I was looking for was effective, affordable and really existed. Further reading of history gave more clues. My children and I were reading about the African slaves. We read that the African slaves had something that they used that was extremely powerful. And that in colonial times it was felt that the medicine of the American Indians was more powerful than the 6 medicines used by rural Americans, and that was still more powerful yet than the medicines used by the slave owners. However, all the medicines were superseded or were not as powerful as that used by the slaves themselves. Masters would go to the slave quarters when they had serious ailments that were life threatening and be revived. I said h-m-m, now if a slave is using it, it must be very inexpensive and quite common. So I searched through all of my herbal books, and by that time I had over 300 books. Not a reference in any one of them to anything that was inexpensive and would improve health. I had miracle cure books, and still nothing, no mention. So, since I had an active family practice, I said ah-ha, I will ask my patients. Many of them were descended from slaves. So I asked them, â€Å"Was there something that was very cheap that was given twice a year and cured everything? Maybe your mother used it or your grandmother used it. † At first I didn’t get much information but I kept asking and finally some patients just started laughing and laughing and laughing. They said â€Å"Dr. Daniels, oh yes, must be that turpentine, yup, turpentine and sugar. † Person after person mentioned turpentine and sugar, turpentine and sugar. And so, I said, â€Å" Now who in your family used turpentine and sugar? † They said, â€Å"My grandmother. † I said, †Well do you use it? And to a person they said, â€Å"Oh absolutely not. † These were people in their forties. So, I presumed that their grandparents were deceased. I said oh, now when did your grandmother die? â€Å"Oh, no, she is still alive. Ninety-six and still kicking, still taking her turpentine and sugar. † I said, â€Å"Well, do you think she mig ht talk to me about it? † I was told,She sticks pretty much to herself. Takes care of her own house and doesnt bother much with people. I was very impressed that taking turpentine and living independently to the age of 90+ were compatible. 7 Somehow I couldn’t get anyone to connect me with their grandparent and so I still searched and searched the literature for more information. Not a single reference to turpentine. So, I asked these people, â€Å" Well, how much turpentine? † They responded, â€Å" I don’t know†. I said, â€Å"So how much sugar? † They would say, â€Å" I don’t know. † I said, â€Å"Well what kind of sugar? † They said, â€Å"I don’t know. † I said, â€Å"Well, how often? † Again the answer was, â€Å"I don’t know. † So finally after about six months of gentle inquiry, and scouring the literature and finding nothing, my curiosity got the best of me. So I went down the block to the hardware store and bought a can of turpentine. As luck would have it, I purchased a brand that was 100% Pure Gum Spirits of Turpentine. Now any turpentine can that you buy is going to have some pretty impressive labeling on it – it is the law: * Known to cause birth defects in the State of California. * Fatal. * Deadly if swallowed. * Contact your doctor immediately if you put any in your mouth. So then I continued on to the grocery store and got a little box of sugar cubes. These happened to be the smallest sugar cubes in the grocery store, 1 cm or less on each side. I did not want to totally ignore the warnings on the can. I made sure my will was complete and in plain view. I notified myself since I was a doctorthis satisfied the label warning. I decided to take the turpentine in the evening after office hours so that if I died, there would be time to cancel the next day’s patients. Further, I thankfully noted that I was not in the state of California. 8 I sat down at the kitchen table. Put the sugar cubes down and sat the turpentine down, and I said, well, this is it. I am either going to die or I am going to find out something. So I opened the box of sugar cubes and put one sugar cube on a ceramic plate. I then opened my turpentine can, pored it into a teaspoon, and dripped the turpentine, onto the sugar cube. I took the sugar cube, chewed it, and washed it down with water. I did not feel any different. I went on about my business, and went to work the next day. The next evening I returned to the same chair in my kitchen and did two sugar cubes. Again, I did not feel anything. I became quite bold and the third day I did three sugar cubes. Thirty seconds after taking the turpentine, I felt wonderful. My brain was exceptionally clear; I was filled with energy. I didn’t need to take my Ayurvedic vitamins, my mega vitamins, my vitamin CI was taking eleven vitamins a day. I felt so great, I skipped my vitamins that day. The sensation of well being, was like nothing I had ever experienced. It was as if years of fatigue just evaporated. I knew this was the secret. I discovered the dose that caused benefit, now, I needed to find the dose at which one experiences not so good reactions. So the fourth day I took four sugar cubes, the fifth day I took five sugar cubes, and so on. Finally, on the seventh day I felt a twitch. I can’t explain it, all I can tell you is it wasn’t particularly pleasant or unpleasant, but having read the back of the turpentine can, I deduced that this might be one of the things the turpentine can was talking about. So I stopped taking turpentine for two weeks, to let it wash out of my system. The next thing I had to figure out was how often should a person take turpentine and sugar. In other words, if one takes one dose, how long is it before another dose is needed to continue the improvement caused by the first dose? So then I took my three sugar cubes, stacked them up one on top of the other, took a teaspoon of turpentine, poured it over the top cube, and the turpentine dripped down through the top cube, the second cube and just entered the third cube. I did not let the turpentine get to the bottom of the third cube. So I took these three sugar cubes, and just like the first time I felt wonderful. I said OK let me keep track and see how long this feeling lasts. Well it turns out that it was about five days before I felt like maybe I could use a vitamin pill. And so then I concluded that three sugar cubes two times a week was the dose for maintaining good results. Then the next thing to determine was how long could one take it every single day without experiencing any adverse events? Well, I then took turpentine and sugar, three sugar cubes every single day for about a week. I did not experience any adverse events but I decided that was long enough for the purposes of science. Then I approached my mother who suffered from chronic pain of her finger (30 years) and her knees (fifteen years). I explained to her that I had been taking it for a while and 9 would she please try it. She said well OK, and so mom took turpentine and sugar and her pain got less and less and went away over a period of one week. Then I approached my sister-in-law and asked her, Would you take turpentine and sugar? She had some aches, pains,fatigue and various vague but annoying problems. She took turpentine and sugar and her pains went away. I said, Oh my goodness, this could be the miracle remedy I was looking for! And so from working with these relatives and a few others who were so kind as to volunteer, I deduced that turpentine and sugar, basically, is one teaspoon a day maximum dose, over three sugar cubes 2 times a week. I started recommending it to patients who had been suffering from longstanding incurable diseases for which there was no effective medical therapy and people who had not gotten complete healing with diet, cleansing and vitamins. I would like to share with you stories of people who have taken turpentine and sugar, and their experiences. And my experience in working with people who chose to avail themselves of the power of turpentine. Turpentine and sugar is absolutely marvelous and the thing that’s so absolutely hilarious about it is that the turpentine, a deadly substance combined with white sugar, another deadly substance, heals. Also, it is curious that one could be labeled as fit for human consumption yet the other is all but banned. Since we are focusing on candida, it is important to understand why turpentine is such a miracle breakthrough. The candida loves sugar. Although it is adapted to the human body as an entrenched parasite, it cannot resist sugar. Thus the sugar is the bait that causes the candida to let down its defenses. In its haste to get at the sugar it is exposed to the turpentine and dies. Not all of the candida is killed. The majority of candida pack their bags and make a mad dash to the exit. All reproductive and metabolic activity ceases as the candida seeks to save itself and exit what it percieves as a very dangerous situation. HOW TO PUT THE MIRACLE TO WORK IN YOUR LIFE At the time that I started using turpentine, I had made many dietary changes. This is why I believe that I did not experience any cleansing reactions and got such prompt and positive results. I will outline below the proper preparation of the body before using turpentine for candida as well as the experience of others. There are 5 phases to healing candida. Failure can be attributed to 3 things: 10 1. Not doing all 5 steps 2. Not doing them in the right order 3. Doing any one step incorrectly. FIVE STEPS TO SUCCESS Step 1: which is very important, is to get as much waste out of the body as possible. This is critical. You cannot eradicate a parasite if your body is filled with its favorite food or if the places where the immune system would take the parasite are filled. You must take out the trashthis means emptying the gut. The most neglected portion is the small intestines. This part must be empty as the final cure for yeast involves the immune system dumping yeast from all over the body into the small intestines via the bile duct. If the small intestine is sluggish, the bile is blocked and the immune system cannot do its part to heal you. Clearing the small intestine can be accomplished by drinking 1 quart of water for each 60 pounds of body weight each day as a first step. Then, take castor oil (3 to 6 tbs) once a week, or 1 bottle of magnesium citrate weekly or Dr Daniels’ Vitality Capsules daily as directed (vitalitycapsules. com). Many people prefer Dr Daniels’ Vitality Capsules as they can be adjusted for your personal comfort. http://vitalitycapsules. com/ Daily warm water enemas using distilled water are very helpful, especially for the week before and while you are taking turpentine. Note: If you are having 3 or more bowel movements a day, your small intestine is most likely clear. Step 2: Stop eating candidas favorite foods. This is any food that is blended, cooked, or mixed with something else before you buy it. Yes, rice milk, rice cakes, power bars, granola, etc. Also, convert all beverages to water. No alcoholic beverages are to be consumed. Breads risen with yeast are a major hazard. Studies done in the 90’s to analyze the yeast in women with recurrent vaginitis found it was the same strain of yeast used in making bread. So stop eating breads, meats and dairy. These foods are all full of parasites that stress your system and make your body unable to cure the candida. Step 3 : Strengthen the immune system with food that is organic or locally grown, purchased fresh and prepared in your home. 11 The diet I advise is fresh raw fruit, green leafy vegetables, root vegetables and squash. Also overcooked grains such as quinoa, millet and brown rice or black rice and one raw salad a day. Eat all you want. If you are raw, same diet just do not cook it. Spices to use are any green leafy herb, curry, garlic, pepper, cumin, cinnamon. Notice that nuts, beans, cooked fruit and dried fruit are absent. These foods create a hostile environment for allowing healing conditions in your body. Dried fruit and nuts absolutely aggravate candida. Trail mix is an abomination and has destroyed the health of many a health nut. It nearly did me in. I used to mix my own. That is how ignorant I was. By following my dietary recommendations, much of the candida will leave just because their favorite foods are not readily available. Next are some sample menus to use with the Candida Cleaner. It is important to stay well hydrated according to the directions in step 1 of the 5-step Candida Cleaner protocol. Candida Cleaner Sample Menus Menu for Raw Foodists: Breakfast: Water All the fresh fruit you care for Lunch: Water All the fresh fruit you care for If you crave something savory then after eating the fruit you can have a Savory Veggie Stew or salad. No overt fats like oils (including salad dressings with oil), avocados, nuts, seeds, coconuts should be added. Dinner: Water as per your body weight recommendation in Step 1. A small fruit meal to make sure youve gotten enough carbohydrates. Wait about 15 to 30 minutes and then eat a large salad or two, or make some Savory 12 Veggie Stews which you can find out more about at http://SavoryVeggieStews. com Menu for Cooked food eaters: Breakfast: Water Fresh fruit with or without hot oatmeal or cooked quinoa with extra water to orridge consistency (eat the fruit first and then eat the porridge) Lunch: Salad, the larger the better; lemon juice or papaya dressing. Must contain one leafy green ingredient Brown rice and vegetables May substitute quinoa, sweet potatoes, black rice, red rice for brown rice Water Dinner: Same as lunch Water Note: For people who eat cooked foods, it is mandatory that they get at least one raw dish a day. For people who are raw, it is mandatory that they get som e greens each day. A salad or Savory Veggie Stews would accomplish this. You can get more information and recipes that have worked for others at http://vitalitycapsules. om Step 4: Supplements should be minimal as the candida eats your supplements and, like any good parasite, gets fed first. I have told many a patient to cut back and even stop quite a few supplements for this reason. I used to feel that the more supplements the better. Then, I noticed that my 13 patients that relied on supplements, just kept taking more and more but did not get better. Here is a list of what I recommend: * 2 Bcomplex 50, 2 ACES 2 times a day. ACES is a product made by Carlson. It is a combination of antioxidants in a particular ratio so that you do not deplete other nutrients by oversupplying one nutrient. B12 sublingual 1000mcg * Trace minerals twice the dose on the bottle * ? cup brown flax seed – soak overnight in 1 cup of water. Stir and drink in the morning. Step 5: Kill and repel parasi tes that have not yet left. This last step will take you to how you felt before you were ill. This is when you use turpentine. If you weigh between 40 pounds and 240 pounds, the MAXIMUM dose is 1 teaspoon a day. If you weigh 241 and above, you may have more Candida than others and you should actually use a lesser dose. 1/2 tsp will give less die off and discomfort. If this dose is tolerated, it is ok to gradually increase the dose to one tsp. TIME OF DAY Turpentine may be taken in the morning but most people complain about burping the taste of turpentine throughout the day. It can be taken in the evening but at least 2 hours before bedtime. Some people feel that they sleep better if they allow 2 hours before bedtime. RELATION TO MEALS It can be taken with or without food. It seems to be equally effective. AMOUNT If you weigh between 40 pounds and 240 pounds, the MAXIMUM dose is 1 teaspoon a day: 1. Take 3 Sugar Cubes. They must measure 1cm or less on each side. There is a popular brand of sugar cubes in the United States that are the smallest ones available. All other sugar cube sizes will be too big to use. 14 If you use the sugar cube size larger than 1 centimeter then youll end up overdosing on the turpentine in other words taking more than 1 teaspoon per day. Sorry but we cant mention the brand of sugar cubes here. 2. Stack one sugar cube on top of the other. 3. Take one tsp of turpentine and drip onto the top sugar cube. 4. Keep dripping until the turpentine begins to enter the bottom cube. 5. Take the top sugar cube place in your mouth, chew about three times and chase with water. The water is used to help you swallow the candida cleaner and move it from your mouth down your throat. Repeat with the second then the third cube. OR If you are unable to find sugar cubes measuring 1 cm or less, you may use granulated white sugar. One rounded teaspoon. Pour 3/4 tsp of turpentine over the spoonful of sugar. Some granules of sugar should remain dry or untouched by turpentine. If every granule is soaked with turpentine, DISCARD THIS SPOONFUL. Repeat with less turpentine. Place in your mouth and chase with water. No need to chew. If you weigh 241 and above, you may have more Candida than others and you should actually use less turpentine. 1/2 tsp will give less die off and discomfort. If this dose does not give any benefit, it is ok to increase to 1 tsp over a period of 4 doses. Instructions for People with Candida Symptoms for more than Two Years If you fall into this category, you may benefit from taking the candida cleaner once a day for 4 days then, 2 times a week until you reach your pre-candida state. The long term dosing is once a month or 2 times a year like our ancestors did. FREQUENCY Repeat this dosing 2 times a week: Monday and Friday, Saturday and Tuesday, etc. This completes the 5 steps. I allow 1 week to complete each of the 5 steps. These steps must be done thoroughly or there will be candida die off caused by candida that are trapped and unable to leave the body. HISTORICAL EVIDENCE 15 So what does turpentine and sugar help and how does one take it? Or how has it been taken in the past, I should say. My first inclination to use turpentine and sugar was for people who had chronic, severe, longstanding illness, for which nothing had worked. And what comes to mind, are conditions such as lupus, multiple sclerosis, and rheumatoid arthritis. Now many of you will recognize these as something called autoimmune disorders. What I found was that these people benefited greatly from going on an organic, vegan, whole food diet for a couple of weeks, instituting enemas, and following it up with a water fast of five to seven days, at which point they were generally out of the woods. But one problem these people universally had is they would have sugar cravings, they would have cravings for meat, and this interfered with their compliance and healing. For these people, turpentine and sugar twice a week cut out their cravings, prevented their relapses, and was of great benefit. So those were some areas where it was very helpful. I will share the story of one person who was helped by it. This person was highly educated, and actually her husband was a Ph. D. scientist. When I suggested to them that perhaps turpentine and sugar would be of help, he was immediately concerned that his wife of many decades might even think of embarking on such a therapy or intervention, that everyone knew had to be lethal. Since he was at a very large university with great research capabilities, he did a literature search at his university with all the tools at his command and found that turpentine had been used historically to kill worms. Yes, worms. And for this it was very effective, and that in certain doses, which he did not disclose to me, was actually quite safe and without ill effect. His wife did take turpentine for her condition and received relief but after about three doses she felt that turpentine was just not something she really wanted to take. Now the other thing I found about turpentine is, not only does it kill worms, but it appears to kill bacteria and fungi as well. One person came to me and she had a book, and the book was The Yeast Connection. She came into the office waving this book and yelling, â€Å" Doctor, Doctor, do you know about yeast? Do you know about the yeast syndrome? I have candidiasis throughout my whole body and I’ve been to I don’t know how many doctors and no one has been able to help me. I don’t even want to see you unless you are an expert in yeast. I said, Well, I’m not an expert in yeast but I think that maybe I can be helpful. 16 She calmed down, I politely accepted the book from her hand and placed it on the counter, listened to her story of her yeast and all of her yeast symptoms, and discussed with her the dietary changes she might want to make, some water that she should drink, and then I suggested turpentine and sugar. She said, â€Å"WHAT?! † I said, â€Å"Yes, turpentine and sugar†. She said, â€Å"You know what, Doctor, I am so fed up, I am feeling so lousy, I will even do that. † I saw her back in a couple of weeks, which was only enough time to take two doses of turpentine. I said, Well Miss Jones, how is your yeast doing? She said, Yeast, what yeast? I don’t have any yeast. I’m doing fine. So I can only deduce that to the extent that she had yeast, that the turpentine was useful. Now the other thing that might be of interest at this point is a little more about the history of turpentine. Many people asked me about research done on turpentine, evidence of turpentine’s effectiveness. I would like to say, I’m not much of a fan of research because every research project I have been involved with, I have been asked to falsify data. So even though I do go to the library, even though I do look up research, even though I do read it, I realize that it may not be as reliable as it appears. So what do we know about turpentine? First of all, there is a company called Merck. It is a pharmaceutical company. Merck produces something called the Merck Manual. Now the Merck Manual discusses all diseases that have been identified or the ones that it feels are most important, and talks about various types of therapies that are appropriate and accepted for them. The Merck Manual was first published in 1899. If you look up turpentine in the 1899 manual of Merck, it will let you know that turpentine therapy is effective for the following: * gonorrhea * meningitis 17 arthritis * abdominal difficulties * lung disease The list goes on and on and on. Fast forward to 1999, the Merck Manual, a much thicker book I might say, and look up turpentine and all you find is turpentine poisoning. It talks about the dire effects of turpentine poisoning. And it talks about destruction of the kidneys and destruction of the lungs. I can say to my observation, I have been taking it now for oh a good t en years and observed at least one hundred people taking it. I have certainly not seen any of those effects and neither has anyone I’m aware of who has chosen to avail themselves of turpentine. The reason may be the dose. The dangerous dose of turpentine in the literature is one tablespoon. The dose I used with great results and minimal side effects was one teaspoon. Turpentine is out there, it has been used with great success certainly in the 1800’s, and somehow in the twenty-first century there is no knowledge of it. There is another pharmaceutical company called Parke Davis. Back in 1901 Parke Davis published a similar compendium of available medical therapies and their uses, and you see turpentine listed in the Parke Davis compendium of medical therapy. Now I am not aware that Parke Davis is still in the publishing business in terms of a comprehensive medical manual. So we have quite a bit of publications with published information in the 1800’s by the pharmaceutical companies themselves indicating that turpentine has been used to benefit in various afflictions. Now what other information is available about turpentine? Well it seems that turpentine was in great use in the veterinary field, especially in the area of horses. So if you gave a horse turpentine, and it was generally turpentine and sugar, then the horse would be faster, and the horse would have a shinier coat. So if you have a show horse, for example it would be a great advantage. Now again, I am not familiar with the dosing in horses. But, these are the areas where turpentine and sugar has a definite track record. 18 So, after risking my life, doing all of his research, I then went back to my mother and asked, â€Å"Now Mom, what about turpentine and sugar? Do you remember anything about turpentine and sugar? And she thought and she thought and she thought. And my mother is seventy-three years old. She says, You know what? My grandmother used turpentine and sugar. And that’s about right. So a seventy-three year old person in the twenty-first century, and their grandmother might have been alive back in 1900. So that’s another case of turpentine and sugar. What else have I learned about turpentine and sugar over the years? Well, turpentine and sugar absolutely cannot just be taken casually. Turpentine is a very special substance. It is commonly known as paint thinner. But, not all paint thinner is turpentine. Turpentine is a naturally occurring substance. It is the oil of the spruce tree. This is a common evergreen tree in the United States. And it is actually comparable to tea tree oil of Australia. So it is an oil that oozes out of a tree and has great antibiotic and disinfectant properties among other things. FOR YOUR COMFORT AVOID THE CLEANSING REACTIONS It turns out that bacteria, fungi, viruses, worms and parasites of all description are tremendously familiar with turpentine. As soon as turpentine touches the lips, every parasite in the body is on Red Alert. And they have got to make a decision. They are either going to stay and fight, or they are going to leave the body. If their favorite foods are not readily available, they will choose to leave. If their favorite foods are available in good supply, they will choose to stay and fight. Now, there are only so many exits. And so it turns out that if one is going to take turpentine, it is very important to prepare a fast and easy exit for parasites, because they do not want to stick around. So the most important thing one can do, prior to even attempting turpentine, or even purchasing the can of turpentine, is to be well hydrated. Drink drink one liter per fifty or sixty pounds of body weight for several days prior to turpentine. Also either do your own enemas daily, or take Dr. Daniels’ Vitality Capsules, (you can find them at vitalitycapsules. com,) until you have three bowel movements a day. Now many people prefer Dr. Daniels’ Vitality capsules because you just take the capsule, you don’t have to take your clothes off, you don’t have to put a bunch of water up there, or whatever. And it is a lot easier. But you need to have frequent bowel movements that occur very easily because once the turpentine touches your lips the parasites will rush for the nearest exit. If you are constipatedthe intestinal exit is not wide open. It is like people running from a crowded theater that is on fire. The parasites are going to go to your lungs (you will get a cough) 19 to see if they can get out that way, they are going to go to your skin (you are going to get rashes), they are going to go to your head (you are going to get a headache). So when you are well hydrated have the preferred exit ( colon ) cleared out, so they can leave, taking turpentine and sugar is uneventful. It has been my observation that one should be having at least three bowel movements per day before even taking turpentine and sugar. So before taking turpentine one must prepare an exit because the parasites would rather leave your body than fight but they will stand and fight. And so it is important to cooperate or let them cooperate with you and leave you body so you don’t have the misery. Now the next question of course, how do these parasites get in your body? Why does anyone need turpentine anyway? Well it turns out that just in the course of day-to-day life, humans encounter parasites. Perhaps you inhale them but more likely you eat them either in your meat or your dairy products or your bread and fermented foods. Even if you are vegetarian or vegan, an occasional microbe will enter. It is just one of those things. This is why our greatgrandparents would use turpentine periodically, twice a year as a preventive measure In modern times, we have all of these new-fangled diseases that are were so rare just 2 generations ago. Why was that? After seeing the miracle curing powers of Turpentine, I believe it is because they took their turpentine twice a year. Because my observation has been, that modern man, once his bowels are cleared out and turpentine is administered twice a week, that these rare conditions actually recede or improve. So it might be that these medical difficulties are simply a function of this lost knowledge that has not been applied. I have had people call me up long distance and say, Oh Dr. Daniels, I feel so much better. Can I take more turpentine? I say Well you can do anything you want but I would not recommend more turpentine. When turpentine is used, parasites have to be managed by the immune system. Increasing the dose of turpentine can bring on a cleansing reaction if the amount of parasites deciding to leave exceeds the immune system’s ability to direct them. For this reason, getting great results with turpentine means that you are at the right dose for you. It does not mean that a higher dose is better. CASE STUDIES Now turpentine and sugar cannot be taken casually. You really do need to open up the bowels and get them going. 20 One example I’d like to give you is a patient in my medical practice years ago. She was a beautiful Italian lady, very young, maybe thirty-something, and she had this complexion that was very lumpy and bumpy. And at first glance, you would think, Oh what an awful case of acne! She had this lumpy bumpy face and she said it just really bothered herit made her very self-conscious. And she wanted to get rid of all these lumps and bumps. I explained to her that well, you know, the dairy products have got to go and meat and so on. And she said, Well, I’m Italian and I eat cheese. I said, Well that’s a consideration. And so she was able to do a few things, and so these lumps that were all over her face, left her forehead, left her eyes, left her cheeks, and she only had these lumps from her lower lip on down to her chin. I really felt that turpentine would probably take away the last little bit there. So I mentioned turpentine to her but I said, You know you have to do enemas to clear yourself out if you’re not going to have 3 bowel movements a day. Because of her job, she couldn’t use the bathroom three times a day, that was out, and so enemas would be the way to go. She decided to go ahead and use the turpentine and sugar without doing enemas or clearing out her colon first. I saw her back about a month later. She was in good spirits which was a good thing, she laughed, and she said, You know what? I tried turpentine and sugar and you were right, I shouldn’t have done it. I said, Well, what happened? She said, My whole skin turned black. I said, Oh my God. She said, Yeah, but then I started doing the enemas and it cleared up. But still, that was quite an effect. So it is really important to clean out the bottom end, get the exit wide open so the parasites can leave or can at least go to the intestines instead of creating problems other places around the body. Her face cleared up totally and she got rid of all the little bumps on her chin. 1 Now one teaspoon is the adult dose. What does it mean adult dose? Adult is, for purposes of turpentine, somebody over forty pounds. It seems that the three sugar cubes per day, for anyone over forty pounds, works just fine. Now turpentine, as I mentioned, is a very natural product, naturally occurring in nature, just simply the oil of the spruce tree. Now many people like to know what brand of turpentine? Well, as I said, I pick ed up a brand of turpentine by accident that just so happened to be 100% pure gum spirits of turpentine and its quite tasty. And, it goes down pretty easily. And so after awhile of using this type with really great results, I was leaving on a trip with my children and forgot to pack the turpentine. While on the road, I could not find turpentine and purchased a brand that wasnt 100% pure gum spirits of turpentine. Oh my God, I thought I was going to die! I realized that the can ingredients were not 100% pure gum spirits of turpentine. The brand does not matter. Just make sure that whatever brand you purchase is 100% pure gum spirits of turpentine for the purposes of internal use. Remember, use 100% Pure Gum Spirits of Turpentine. Now there are many, many, many types of turpentine and paint thinners and solvents. So when you go to the hardware store, it is almost as bad as picking out a breakfast cereal. Stick to your guns, read the labels very carefully, and only get 100% pure gum spirits of turpentine. Now I’ll have to say, I have not talked to turpentine makers, I have not consulted with them, and they will tell you, just like their can does, I’m sure, that turpentine in the United States is definitely not a product for internal use. That brings me to another story of a person that I saw. This person came to the United States as an immigrant from Russia. And she was a very nice lady and her family loved her dearly. When she came to America she was a healthy lady, but she quickly became ill. And she finally reached a point where she was moaning, and complaining and crying that back in her old country when she got sick they gave her kerosene and she got well again. And why can’t she find that magical kerosene here in the United States? And so her son grew up listening to this refrain. He luckily, married a very kind woman. His mother complained to her daughter-in-law that if only she could find this magical kerosene, she would be healthy again. It would restore her health. And so finally the 22 daughter-in-law took her to the health food store and said, Mama, if that magical kerosene is here in the United States, surely the health food store would carry it. They took her to the health food store and she told the people at the store the story of the magical kerosene. And they laughed and they said, â€Å"Wow, you need to go visit Dr. Daniels. † She asked, â€Å"Oh does she sell kerosene? They said, I’m not telling you any more, go visit Dr. Daniels. † She came to see me and told me her story about the magical kerosene. She told me she was so sick her family thought that she might die. She was given the glass of kerosene and after she drank the glass of kerosene, she was able to get up from her sickbed and she was healthy from that day forward. And so I said to her, In America we have kerosene, but our kerosene comes in blue and pink and sometimes clear. And the blue and pink definitely have chemicals in it, and even the clear is not the same quality all the time. So I don’t use kerosene and I haven’t had much experience with it. I also told her that what she had in her country was not a glassful of kerosene, but it was a glass of water with several drops of kerosene put into the water, and that in America we have turpentine. So I explained to her all about the turpentine and how to use the turpentine. And so she was very, very happy, extremely relieved, and she thanked her daughter-in-law again and again, profusely, for having found the magical kerosene and helped her search this out. She took the turpentine and her afflictions cleared up just as she hoped. And she had been in the States for about at least thirty years and had been looking and looking and looking to find the magical kerosene that had helped her so much when she was in Russia. Now another turpentine story I’ll tell you, this person was fairly well educated, and she was actually a school principal, and she had multiple afflictions. She had asthma, arthritis, hypertension, herpes, and then hormone replacement which was the fashion of the day. So, she came to see me with all these drugs. As a good doctor, I renewed all of her drugs and checked her for side effects periodically. One day, she came in and she said, Doctor, my thumb is paralyzed. I have feeling there but I can’t move it. It is simply paralyzed. 23 I said, Oh, let me see. Sure enough, she couldn’t move her thumb. I pressed and I poked and it wasn’t tender anywhere and I could not see any anatomical problem. I said, Well, you know what? I can’t guarantee you this is going to help at all, but it seems to me this might be a case for turpentine. She broke out laughing, and said, You know what, I think I’ll try it. She tried the turpentine, she took it twice a week, and a month later she came back and she said, I’ve got something to show you. I said, Oh, what can that be? She pulled out her hand and wiggled her thumb and she said, â€Å"There’s absolutely nothing wrong with it, its perfectly fine, and isn’t that great? I think it was the turpentine. † I also checked her blood pressure at that time and she was able to cut back her blood pressure medications, her breathing had also improved, and it took about two years and some dietary changes and she was ultimately able to stop taking all of her medication. Now that is a very amazing thing. Since then, many other people have had a similar experience, so I would say to anyone who elects to embark on taking turpentine for whatever reason, to be sure to check with your physician, have whatever medical condition you have monitored closely, and have your medications adjusted. There is no medication that turpentine interacts with. I have observed people taking it alongside all manner of medicines, but you certainly don’t want to take blood pressure medicine when your blood pressure is fallen down to normal. Because turpentine is very powerful and cures many conditions, you want to have your medications monitored so your doctor can stop them as needed. In fact, this lady, I saw her back and her blood pressure was 120 systolic. With her last itty bitty little pill she was taking, I said I think its time to stop the blood pressure medicine. So stop your blood pressure medicine, I’ll see you back in about a month, if your blood pressure has gone up, then you know I’ll put you back on the medicine, if it stays low then you’ll be okay. I saw her back in a month and her blood pressure top number was 90. I said Excuse me, Miss Jones, are you still taking your blood pressure medicine? 24 She said, Oh yes, yes, I am still taking it, I feel so afraid to stop it. I said, Well Miss Jones, if you keep taking that blood pressure medicine, I do believe you are going to pass out and hit the sidewalk. And then she stopped her blood pressure medicine and to this day her blood pressure is 110 over 70. And of course she does still take her turpentine, and every now and then she’ll have a little question about turpentine and she will call me. So with turpentine it is extremely, extremely important, again, to make sure that colon is clear, you’ve got a clear exit, make sure you’re well hydrated, you’re drinking your one quart every fifty or sixty pounds of body weight. And as you take the turpentine you will notice your craving for sweets goes away. Fine. Do not eat the sweetsbecause you no longer have a desire for them many of your conditions aggravated by sugar will also go away. You will also notice you no longer have a craving for meat. Your craving for meat and white flour will be lessened. Go right along with this and cut back on those things as you no longer crave them. I found that turpentine is of excellent assistance to people who are having difficulty sticking with a healthy regimen, people who want to eat less sugar but have a terrible sugar craving, people who want to eat less meat but crave meat. People who want to stop eating at fast food places but just crave the food. Once they take the turpentine those cravings become easily overcome or disappear completely. And that is an amazing thing. Turpentine at a cost of less than ten dollars a year can be that big a help. The other thing I realized is the reason people have those cravings is because the parasites that turpentine kills are actually creating chemicals that are making people feel that they need these sugars and refined foods. The candida are actually creating an environment for their own preservation. They are actually creating chemicals to tell you to go get the very food they need to survive in your body. When you take turpentine, their number decreases, the strength and amount of their chemicals decrease and cravings decrease. This is an outstanding way for people to start eating healthy and no longer be a prisoner to their candida. One very real issue with candida intervention of any kind is the dreaded die off reaction. This is caused when many candida are killed and they release their toxic chemicals that overwhelm the immune system as they die off. The method described above prevents this by clearing as many candida as possible from the bowels, getting you well hydrated and having you take the turpentine only 2 times a week. By taking the turpentine 2 times a week, your immune system is not overwhelmed by die off and most of the yeast just exit to the toilet rather than die. 25 Once you do steps 1 through 4, in preparation for taking turpentine, the candida will be fewer in number and strength. This is why many people are able to take just one or 2 doses to resolve candida. Still others take it 2 times a week for 2 years. However long you choose to take turpentine, is important not to exceed 2 times a week and continue with steps 1 to 4. This allows your immune system to heal you without a cleansing reaction or die off reaction. SPECIAL CASES . 1. VAGINAL CANDIDIASIS: Many women have recurrent or persistent vaginal candidiasis. Of course, use steps 1 through 5 above. Then, because the vaginal area is difficult to penetrate with turpentine, garlic tea douches work very well. Mix 2 crushed cloves of garlic in 1 quart of water. Boil for 5 minutes. Strain, add enough water to make a quart. Allow to cool to just above body temperature. Douche. Do this 2 times a day until clear. This often provides rapid relief of symptoms and can be done right along with step one through 5 above. Most women find that once clear, they need to repeat about once every several months when their diet gets out of line too many non-water beverages or bread can tip it off. 2. DIE OFF This is a headache or worsening of any symptoms. This is caused by not enough water in your system. Drink the recommended amount of water in step 1 for at least one week before attempting turpentine and while you are taking turpentine. The second cause is too much waste in the system. This means that the intestines have too much waste and will not allow the candida to exit as they wish. The solution is to stop the turpentine and clear the bowels using suggestions in step one. 3. DIZZINESS The number one cause of this is too much turpentine and too little sugar. When pouring the turpentine onto the sugar, pour only enough to enter the bottom cube. If you pour so much turpentine that it reaches the plate the sugar cube rests on and makes a puddle, you need to throw those cubes away and start over. DO NOT EAT THOSE CUBES. The sugar acts as the dispersing agent and slows the absorption of turpentine. This means that you must use more sugar than turpentine or the turpentine gets absorbed too quickly. 4. PEOPLE WITH CANDIDA SYMPTOMS FOR MORE THAN TWO YEARS 26 If you fall into this category, you may benefit from taking the candida cleaner once a day for 4 days then, 2 times a week until you reach your pre-candida state. The long term dosing is once a month or 2 times a year like our ancestors did. INFORMATION ON TURPENTINE Censorship is so severe that it is difficult to find information on turpentine in print. Now that you know what this candida cleaner can do for you, it is up to you to decide. If you decide its for you, fine, if you decide its not for you, that’s fine, too. Many people choose to keep this information handy until they feel the moment is right. This is a fantastic piece of history and an effective and powerful remedy that was in use by our grandparents and great-grandparents and is still used in many rural areas. So, I hope that you find this information useful and helpful. Yours in good health, Dr. Jennifer Daniels 27 Candida Cleaner FAQ’s Q. Do I chew the sugar cube or just swallow? A. Chew the sugar cubes until they are small enough to swallow and chase with water. About 3 chews should be enough. Q. It is important to chew the sugar cubes? A. Yes. They will stick in your throat unless you chew them. Q. How do I eat the turpentine sugar cubes? A. Place the top cube in your mouth. Chew then chase with water to get the turpentine in your stomach as soon as possible. Repeat until all 3 cubes are taken. Q. Do I pile the sugar cubes on top of each other or do I lay them side by side? A. Stack one on top of the other. Q. What if I cannot find 1cm Sugar Cubes ? A. If you are unable to find 1cm Sugar Cubes, you may use granulated white sugar. One rounded teaspoon. Pour 3/4 tsp of turpentine over the spoonful of sugar. Examine the spoon carefully to be sure that not all sugar is soaked with turpentine. Place in your mouth and chase with water. Q. I feel great, Can I take more than one teaspoon a day? A. NO. One tsp is the dose at which people get great benefit. Larger doses cause unwanted symptoms. It is best to feel better each day without unwanted symptoms. Q. What kind of water should I drink and How much and when? A. The recommended water is distilled, the amount is 1 quart per 60 pounds of body weight and drink the daily amount before 6pm and after noon. You can space it out from the time you get up until 6pm. 28 Q. I burp the turpentine and I do not like the taste. What can I do? A. Take turpentine with food or take the turpentine later in the day like an hour or 2 before bedtime. This way, you are asleep while you are burping and it does not interfere with your daily activities. Q. My head or tummy hurts after I take turpentine. What should I do? A. If you have tummy pain, this means that. Your water intake is not enough or your bowels are not moving briskly enough. Stop the turpentine and increase your efforts at steps 1 to 4 outlined above. Especially track the number of bowel movements that you have and measure your water as you drink it to be sure that you are having 3 bowel movements a day and drinking one quart of water per 60 pounds of body weight. Once you are have adjusted your bowel movements and water intake, you may resume turpentine and take with food. Q. How many times do I have to take Turpentine? A. Many people find that once they do steps 1 to 4 above, they can take 1 or 2 doses with relief. Still others feel they need more. It is ok to take it 2 times a week for years. See special cases. Once you reach your goal. Take it less than 2 times a week. The final dose is somewhere between once a month and 2 times a year. This is due to re exposure to candida. Q. Can I use Honey or raw turbinado? A. No, you may not use honey. Honey has too much nutritional value. Also, honey does not act as a transport for the turpentine and control its absorption like sugar does. White sugar is best as it attracts the candida without strengthening it. Yes, Raw turbinado is acceptable. Stevia or any non sugar sweetener is not acceptable. 29 Q. You mentioned in Step # 2 that we shouldnt blend any foods. Can you give some clarification? Step 2: Stop eating candidas favorite foods. This is any food that is blended, cooked, or mixed with something else before you buy it. A. You can blend or mix your foods. The manufacturer may not. The deterioration of the nutritional value or the addition of chemicals necessary to conceal the deterioration promotes candida. You can make and eat savory veggie stews or other blended raw foods. You should not buy prepackaged foods that simply require you to add water and mix. 30 CONCLUSION: I hope this gives you a good idea of how to apply the miracle cure to your life. I use it about every two months. Enjoy, Dr Jennifer Daniels vitalitycapsules. com 31 Share Your Thoughts So, did you enjoy the Candida Cleaner? If so Id really appreciate it if you could send me a testimonial at my email address below: jdaniels. [emailprotected] com